How I Built This with Guy Raz cover image

Calm: Alex Tew and Michael Acton Smith

How I Built This with Guy Raz

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Navigating the Competitive Mindfulness Market

This chapter explores the growth of meditation and mindfulness apps, focusing on Calm's launch amidst established competitors like Headspace. It reveals the confidence of Calm's founders in their product and strategic choices, including the creation of unique daily content to enhance user engagement.

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