Cultivating Innovation through Creativity

This chapter delves into the relationship between innovation and behavioral science, highlighting that creativity is an innate human ability that should be nurtured. The discussion emphasizes the need for a balanced approach to innovation, incorporating exploration and execution while fostering a positive organizational culture. Practical strategies and examples, like the Dove Real Beauty campaign, showcase how to enhance creativity within teams and encourage collaboration across industries.

Transcript

Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app