How to Spark Creativity in Work & Life | Matt Arnold and Adam Hansen
Behavioral Grooves Podcast
Cultivating Innovation through Creativity
This chapter delves into the relationship between innovation and behavioral science, highlighting that creativity is an innate human ability that should be nurtured. The discussion emphasizes the need for a balanced approach to innovation, incorporating exploration and execution while fostering a positive organizational culture. Practical strategies and examples, like the Dove Real Beauty campaign, showcase how to enhance creativity within teams and encourage collaboration across industries.
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