The Hot New Thing Is Marketing to Boomers

The baby boom generation is particularly well defined by a generational term in ways that other generations don't tend to be. The stereotypes about millennials, I think are a lot more robust than any actual observations about millennials. So why do we have articles about, hey, it's thought new market, baby boomers? Well, it used to be that marketing by age group was one of the ways that you really could effectively segment your advertising.