3min chapter

The Jordan B. Peterson Podcast cover image

345. 12 Ways the Planet Could Truly Be Saved | Bjørn Lomborg

The Jordan B. Peterson Podcast

CHAPTER

The Importance of Communication in Marketing

The good idea and the product are like 5% of the problem, he says. The communication about it is 95%. "How the hell are people going to purchase it if they don't know about it? And so I guess part of what we've been working on too is, well, exactly, how do you go about marketing this?" He adds that young people have a mess ionic urge which runs into early adulthood.

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