How to Make Your App Stand Out From the Crowd

Change everything and whatever works refine it. I think one of the problems that every non-marker it does when they head into marketing is they start in the middle. They don't think about a user may not know who you are at all what your app does. If you say, well, most of my users know what A.B. testing is, what about the one person who doesn't? Now they're completely lost. That's like what they say about what happens when you assume.