EP. 50 Not Knowing Your Ideal Customer Is Costing You Time, Money, and Customers w/ Aaron Orendorff, CMO @Recart
The Unstoppable Marketer®
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The Art of Connecting With Your Audience
There's still very few consumer brands that do content well. Liquid death the creative angle If you subscribe to their email at sms it is off the charts. Max myth is another shining example of every time they do a new lookbook release It's accompanied by these long form journalistic Picture ask landing pages and in some cases even micro sites. And then what's so interesting about those sort of pieces are it's this content backbone That isn't easy. But entering there is to be of service and spending that time inside the community serving the community.
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