Intro

This chapter explores Subaru's unique qualities that foster customer loyalty, particularly through the 'love campaign' inspired by owner feedback. The discussion highlights the brand's transformative journey under its former CEO and includes personal anecdotes about the interview process at Subaru, shaping careers in auto retail.

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Episode notes

Welcome to the Car Dealership Guy Podcast. In this episode, I'm speaking with Tom Doll, Ex-CEO of Subaru of America where we discuss: How Tom Doll transformed Subaru into a cult brand, Guiding explosive growth over two decades, Why a larger US population does not equal more vehicle sales and much more.

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Topics:

(00:00:00) - Intro

(00:03:22) - Tom’s career and background

(00:05:24) - What was Subaru’s perception when you started 40 years ago?

(00:08:09) - How were you able to achieve such success within specific markets?

(00:10:52) - Inside Subaru’s marketing strategy

(00:15:21) - Do you consider Subuaru a marketing or manufacturing company?

(00:17:35) - How do you view your retailers?

(00:22:24) - Wanting retailers to win

(00:26:51) - Why don’t other manufacturers view retailers as partners?