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314 - Embracing Accessibility is Product Management

This is Product Management

CHAPTER

The Importance of Reverse Engineering in Marketing

Jonas: I am very much a dabbling amateur, even 15 years in. Certainly don't have any formal training in this, right? Training the works of Richard Fowler on behavioral economics and just trying to figure out how the world works at large. Roddy: There's no more fascinating puzzle than human behavior because it's so deliciously unpredictable. Jonas: To me, when it comes down to applying some of these skills, I think it about reverse engineering"

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