#091 - Richard Shotton - Some Very Important Effects In Advertising
Modern Wisdom
00:00
The Psychology of Pricing and Perception
This chapter discusses the impact of pricing strategies on consumer behavior, illustrating points with humorous anecdotes about condom and diaper prices. It also explores ethical pickpocketing and the nuances of advertising communication, underscoring the role of context in shaping perceptions and decision-making.
Transcript
Play full episode
