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186: Brennan Dunn — Mastering Email Marketing
The Bootstrapped Founder
Is There a Way to Get Your Customers to Buy a Product?
"It feels like there's a lot of work and in my mind what has kept me until now from doing this is exactly this fear of like what is oh i might maybe over segmenting these things or under segmented them am i doing it right do you have any kind of i don't know resource or hint for how to get started with this?" she asks. "I would just think like all right so i've got this entry-level product what should most people who buy that probably buy next," he says. She then suggests simple linear easy-to-construct thing that says if they haven't bought this show a promotion for that or an adBasically for that else if they haven
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