What Are the Limitations of the Google Tools?

Business folks tend to pick up some of these metrics that they care about, right? And so if the all care about is your google ranking, then the google tools are going to be your primary source of information. I think that even if you're looking, if you're focusing primarily on the google ranking, the google tools have some significant limitations,. rick so and i think bianca was actually absolutely correct at the very beginning when she said that  you shouldn’t focus solely on Google rankings. But having a tool that gives you more detailed field information can be extremely useful.