421: How Authors Make Millions In The Book Business With Mike Michalowicz
The My Wife Quit Her Job Podcast With Steve Chou
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What Is Your Marketing Budget When You Launch?
It's really hard to say what our marketing budget is because my author team here, we have 10 people. Like literally every day and every day we're marketing books. So when we launch, it's just where we're concentrating our existing resources. And I was telling you, off air too, we were testing out and we just launched a program we're helping other authors through their marketing for the life of the book. That's part of this little business too.
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