How to Relaunch a Makeup Brand

Makeup is a very hard business and on top at all price points are usually not that high which is kind of death for econ so in this case the thing that was interesting is they've got they got 3.6 million Instagram followers you know that who knows if those are real but it seems that this brand actually has some recognition. I'm guessing their plan is to use an internal shared services team to basically relaunch the brand and get away with running it at lower volume maybe it is profitable. They had some pretty real B2B accounts but the margin's so low it's so difficult and make-ups it's just commoditized like you were saying.

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