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MediaMath’s Bankruptcy Fallout - E252

The Big Story

CHAPTER

The Singtel Turn Deal and Media Math

If you roll back the clock to 2016, when telcos were going basically bonkers for ad tech assets, there were opportunities for media math. And it was a deal that would have valued them at like somewhere between $700 million and just shy of a billion dollars. Sarah: Imagine how different media maths fate would have been if Bain acquired that would be a very different story.

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