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How to Motivate People, Gabby?
Ivan had a vested interest because the heart unit of Seb's saved Seb's life. He managed to get seven relatively fit, but not particularly strong middle-aged men through this extraordinary endurance challenge. So how did that come about that you knew how to get these guys through it? And you had this innate ability, it would seem, to motivate people. I honestly don't know, Gabby. I think it's only very recently I've tried to make a living out of doing this and helping leaders and organizations to create better cultures.