What's Going on With Short Form Versus Long Form Communication?

Long form podcasts are doing just fine. We are seeing month over month growth, year over year growth. And the drop off rate doesn't seem to vary whether it's a 45 minute episodes or a two hour episode. There are some long form that you can multitask. You can listen and have the earbuds hanging out and then you reengage when something is happening. I worry about the next generation's ability to sit through a nice novel.