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How Royalties Work for Producers, Songwriters, Artists, Labels; Release Strategy (Ari Q&A Part 5)

The New Music Business with Ari Herstand

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How to Set Deadlines and Manage Expectations

"If they're doing it seriously for free, well, you can't really set deadlines because they're doing you a favor here," he says. "So I would always set expectations and be like, all right, we're going to pay you half your normal rate or whatever" He adds: "This isn't just like you and them for your own health."

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