The Role of Cross Subsidy in Private Development

I think it's like an incredibly radical scheme because we're not doing cross subsidy. It's all council rent. And that is, I think, fairly unique. Could you build higher and do cross subsidy? And say 50, we'll do 50% count of homes, 50% private, but we'll pay for it all by selling off these, the top floors to rich people. No, no. So the, I mean, we'll be maximizing the, the units per site regardless. Um, some people really density is their thing. It's not for me,. We're in London, land values are really high. We're going to have to become more dense. But on