Colin: So one thing that you really pointed out here, and I think it's maybe worth touching on a bit is this idea of prompt engineering. There's even places like learn prompting.org that try to teach you how to talk to these things. And you make a strong distinction between prompt crafting or just talking to the AI versus trying to put an engineering focus on it. Colin: It's a super important differentiation but one that I'm proposing, right? so I don't think that people have settled as to what is one or what is the other.