Navigating Uncertainty in Product Marketing

Ditch the Crystal Ball: A Simple Way to Prioritize Your Team’s Work - Justin Hawkins

We have over 200 ideas in our backlog across our suite of applications. Each of those ideas represents anywhere from 3 days to 3 months of work for our product and development teams to fully define, build, and release.

All said and done, we could keep our teams busy for 5 years with only the things we already know about and there are more ideas coming in every day. So how do we possibly prioritize this giant pile of possibilities?

Here’s our dirty secret. We don’t.

https://productcoalition.com/ditch-the-crystal-ball-a-simple-way-to-prioritize-your-teams-work-a5f547ed7c88

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