In this episode, Richard and Luke Austin go deep into the concept of incrementality. They discuss how CTC helps brands answer three critical questions for a predictable and profitable ecommerce growth plan:
What should my total budget be to maximize profitability?
How should this budget be allocated across channels for the most incremental outcome?
What is the campaign-level media plan and expected profit outcome?
Luke shares insights into CTC's partnership with Measured, a platform offering best-in-class incrementality testing and budget optimization tools. They explore real-world examples of how understanding incrementality can drastically shift budget allocations, leading to more efficient customer acquisition and better overall performance.
Show Notes:
- Particl’s exclusive 2-week free trial and a 20% discount off your first month using the code "CTC." http://Particl.com
- The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.
