The Pressure Is on in Social Selling, You Know?

The way that social works is in some way untrackable, but we kind of instinctively know whether it's working or not. I've got a really good example. A very senior person at SAP and when they introduced social selling into SAP, they took a two sales force who were doing social Selling. They gave them lots of training, lots of encouragement, and someone to go to to deliver that through. Nine months later, seven times the pipeline value and much faster sales decisions. And so, you know, it's very, very powerful. But we need to remember it's about people's personal relationships. It's about their own personal credibility, integrity, all of those things.

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