Intro

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Ep. 342

How can you build a robust ideal customer profile with A ?

Kipp, Kieran, and Rachel Leist (VP of Marketing for HubSpot) dive into how AI is making product marketing 10x faster—and dramatically more personalized—by automating everything from positioning docs to competitor intelligence. Learn more on how to use AI tools to instantly create customer personas, power up your sales and competitive battlecards, and scale customer interviews so you’re always on the pulse of what your market needs most. 

Mentions

• Rachel Leist https://www.linkedin.com/in/rleist/

• Claude https://claude.ai/

• Genspark https://www.genspark.ai/

• Outset https://landing.outset.ai/

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.