4min chapter

The Influential Personal Brand Podcast cover image

The 5 Reasons Why Authors Miss Bestseller Lists

The Influential Personal Brand Podcast

CHAPTER

The 5 Biggest Risks That Authors Face When They Don't Hit Bestseller Lists

Brand Builders group has helped 14 different authors become New York Times or Wall Street Journal bestsellers at this point including myself. Number one is volume risk. People just have no idea how much volume it takes now these lists most of them are weekly. To make a run at a New York Times bestseller you roughly need to have around 15,000 units in a week.

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