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TikTok Rev Share
TikTok's actual advertising offerings, they're really skewed towards that upper echelon of creators. So this could prompt like a situation where TikTok is looking at ways to more adequately share the wealth across its platform. I've always felt like, you know, why not just like bite the bullet and do a rev share model like YouTube does? It would be very healthy if this did stimulate like TikTok to say, okay, we're going to commit to sort of more rev share options than pulse,.