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EP 27 - Getting Your Brand Into Retail 101
Adspend with Ash Melwani and Rabah Rahil
How Do I Navigate Inventory?
Elijah, is there like a certain run rate that people should start thinking about entering retail? And then the second question would be, how do I navigate inventory with regards to like economics and cash flow? Right. So for some of those products who have a very niche audience group, but maybe have huge retail distribution and reach,. That's where you're going to want to be able to target a bit more granular because then you don't want to overpay. If you have a smaller reach, but a broader potential audience, that's where it's okay to go broad.
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