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YouTube's new restriction on Premium family plans requires all members to live in the same household, following similar moves by Amazon Prime and Netflix, drastically reducing the value proposition for subscribers who share with family members living elsewhere.
• YouTube now tracking IP addresses to verify household status with a 30-day verification system
• Family plan subscribers paying $22 monthly now limited to sharing only with people in their physical household
• Licensing agreements for music and movies likely pushing platforms to limit account sharing
• Two-person plan being tested in France, India, Taiwan and Hong Kong as a potential middle-ground solution
• The promote button on YouTube misleads creators into spending money for little subscriber or view returns
• Bot comments with identical text like "brilliant from start to finish" should be held for review to maintain authentic engagement
• Technical creators seeing retention drops during complex segments should consider creating separate channels for different audience needs
• Taking breaks from content creation helps generate better ideas and recharges creative energy
