I Love Business Books, but I Hate Business Books

Danny Cevallos: I hate business books. But lawyers like them, and you read a lot of business books. So before we end here, can you recommend to our listeners out there some good marketing books that they can read? Abslutely, yes, i do. And i read them all the time. Ah, let's see. Let me recommend a story branded by donald miller. This is going to help morecraft. In that story about how your client is the hero and helping and helping craft your marketing messages.