Content Engine: Rise Above the Noise (Tracey Wallace)
On the Record by Leadpages
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Do You Really Need 50 Blogs a Month?
One myth that I did talk about earlier is that you have to publish an insane amount of content in order to be successful as not true. You could publish one to two pieces a month and just repurpose the different aspects of those integrated assets into things that you can use on social creative. There's so much you can do with a single piece of content that most larger teams, when you see these larger companies producing a blog a day, are very often not doing well distributing that content.
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