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S11E10 - Don't Do It Advertising

Under the Influence with Terry O'Reilly

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How to Get People to Change Their Behavior When Under the Influence

Getting people to change their behavior is one of the most difficult tasks you can give to marketing. Most public service announcements rely on free air time, meaning the air time is limited. The messages have to be unexpected and simple and memorable. Next week, un fon fat yousing e oba, pone law driving wich.

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