The Difference Between a Shopify Cart and a Discount Code

Kuru has two email flows. One is triggered by checkout abandonment and one is triggered by cart abandonment, which seems like the same thing, right? But what's the difference? So one is a Shopify trigger. We're tied into Shopify so I utilize that trigger as well as your standard checkout. The second one is the, you either get the incentive and it's a gift with purchase, get their free pair of socks with your purchase,. Or you just, it's the standard. Hey, you forgot something in your cart, you know, but there is that additional value added in both of those emails. Why should you buy kuru? Hmm. Okay. What else do