If something is an unorganic movement, you will see one catch phrase and one symbol that is used by absolutely everybody. In organic movement, usually there's tons of different messaging all around the same concept. What was amazing to me in the example of trinida n tobago was the way that the right meams kind of carry themselves forward. And so if you find the right meam, it's like your knocking the first domino off, and then you can, you know that it's actually going to spill out.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode