If something is an unorganic movement, you will see one catch phrase and one symbol that is used by absolutely everybody. In organic movement, usually there's tons of different messaging all around the same concept. What was amazing to me in the example of trinida n tobago was the way that the right meams kind of carry themselves forward. And so if you find the right meam, it's like your knocking the first domino off, and then you can, you know that it's actually going to spill out.
Brittany Kaiser, a former Cambridge Analytica insider, witnessed a two day presentation at the company that shocked her and her co-workers. It laid out a new method of campaigning, in which candidates greet voters with a thousand faces and speak in a thousand tongues, automatically generating messages that are increasingly aiming toward an audience of one. She explains how these methods of persuasion have shaped elections worldwide, enabling candidates to sway voters in strange and startling ways.