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S2:E13 | How Logan Lyles Thinks About The Evolution Of Marketing to Nearbound and the "Who Economy"

How Leaders Think with Kenny Lange

CHAPTER

Exploring Nearbound Marketing

This chapter examines the concept of 'Nearbound' marketing, contrasting it with traditional tactics while discussing the humor in marketing critiques. It highlights the challenges of tracking marketing effectiveness and the importance of collaboration among diverse stakeholders for successful marketing strategies.

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