The Consequence of Subscriptions

Amazon as an organization is obviously laser focused on that convenience for the consumer. And our entire focus there is trying to get the frequency of redelivery right so that the product drops through the consumers' letterbox just at the right time when they need it. So we do do that with SMS. You get an automated message three days before your subscriptions due and you can kick it back or just ignore the message and you'll get your order. The whole point of subscriptions as I say is you're trying to make your customers lives more convenient.