Opening the Mailbox: Branding, Retail, Livestreaming, Media & More: Stephen Drummond
ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms
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Transforming Retail in Post-Pandemic China
This chapter examines the challenges faced by retail stores in China, particularly the struggle of new shopping malls in Shanghai with high vacancy rates and shifting consumer preferences. It highlights the adaptation of traditional malls to meet consumer demands for accessibility, technology integration, and experiential shopping. The discussion further explores the dynamics of purchasing behavior across various sectors, including automotive and luxury goods, emphasizing the balance between customer retention and broader market appeal.
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