Attracting Qualified Patients with Relevant Content

Attention ON-PURPOSE Chiropractors:  You can only help the people that you attract!

Too many chiropractors struggle with marketing that brings the wrong people into their practices.  Stop wasting your precious time with people who WON’T convert - learn how to use CONTENT to attract IDEAL NEW PATIENTS into your practice. 

Dr. Pete sits down with Dr. Nick Silveri, founder of LVRG Media, to talk about how to attract qualified new patients with a content-first approach. Together they uncover why quick-fix ads and coupons fail, how to align your online presence with your in-office experience, and the right way to use AI in your marketing. You’ll discover how building a brand through relevance and value leads to better patients, stronger retention, and predictable growth for your practice.

In this episode you will:

• Learn why “qualified” starts with relevance and is proven by value in your content
• See how a comprehensive plan across social, search, YouTube, and maps compounds results
• Understand how brand awareness helps you beat higher-ranked competitors in search
• Discover which AI tasks help nurture leads and which can hurt your rankings
• Get a repeatable approach to remove the founder bottleneck and scale content

Episode Highlights

01:58 – Learn the core promise of the episode and why marketing quality matters more than volume.
03:21 – Understand why Facebook ads do not qualify leads and what your strategy must do instead.
04:45 – Get the three themes for 2025 marketing quality, comprehensiveness, and using AI the right way.
06:03 – Hear the quick personal update that humanizes the guest and sets up intentionality as a theme.
07:51 – Learn why most doctors have cycled through multiple agencies and what actually changes results.
09:24 – Discover the single question your market really cares about how to get qualified new patients.
11:43 – Grasp relevance vs value and how to meet prospects at their problem before teaching lifestyle.
16:32 – Use the six-pack analogy to stop chasing shortcuts and commit to the durable path.
23:36 – Align your online experience with your offline experience so your website and socials match reality.
25:32 – See how to remove the founder from the center, empower associates, and still keep message quality.
28:35 – Build a comprehensive plan covering social for attention and search for intention.
31:11 – Learn how brand awareness helps you win the click on Google even if you’re not ranked first.
33:45 – Keep creating human-helpful content as platforms shift to AI while the human decision stays the same.
37:54 – Avoid AI-written SEO posts that get wiped out by algorithm updates and hurt your site.
40:53 – Deploy AI for emails, nurture, reactivation, and messaging while keeping search content human.

43:51 - Dr. Malcom is joined by Success partner, Dr. David Fletcher, from CLA Wealth. Discover how CLA’s advanced scanning technology helps chiropractic practices attract new patients, boost conversions, and improve retention. By making nervous system health visible and measurable, CLA gives practices powerful tools to communicate progress, set goals, and build long-term patient relationships.

Resources Mentioned

Join the TRP Remarkable Attraction Immersion - Oct 10 and 11 in Phoenix, AZ and Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/

For more information about CLA Wealth please visit: https://insightcla.com

Schedule a Strategy Call with Dr. Pete - https://go.oncehub.com/PodcastPC

Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1

To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app.