The Hashtag Is Not the Best Solution

The economics of the adoption of standards is so interesting, i think, to observe. You have to kind of get the incentive structure right where enough people are willing to go along with it but also a little bit uncomfortable that it works. The hashtag was not the best or most elegant solution for engineers or for twitter or for users,. But it gave enough benefit to every participant in the ecosystem that it became the last thing standing when it came time to being like wel hower, going to solve this problem.