The Importance of Names

I think a lot of the credit that actually has to go to Toby Ord who founded Give What We Can. It was pretty young people who were mostly involved in starting this intellectual movement, at least in Oxford. But Toby had a bit more experience and he knew that you could have good ideas, but if you put them the wrong way,. If you frame them the right way, give them the wrong name, that can really turn people off. I think very often that's a distraction from the core message that you're trying to push.