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6min chapter
New models for thinking about advertising: Live from the IPA
The WARC Podcast
Harnessing AI for Marketing Metrics
This chapter explores the innovative 'share of model' metric that helps brands assess their visibility in the age of artificial intelligence and large language models. It addresses concerns related to data quality and the growing interest in synthetic data, emphasizing the importance of reliable, triangulated insights for effective brand management.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode