E005: Attribution Modeling, Branding, Panzerism, Company Acquisition, Ridge Regrets & More.
OPERATORS
How Much Does Facebook Advertisers Index on Switching?
Sean: If you're a small brand and you don't have internal tech people, like switching some of these tools out can suck. Matt: Even if it's not that hard to switch, they should play up that it's incredibly hard to switch. Mike: I'm not an email guy, but I think that's a great idea.
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