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Marketing School - Digital Marketing and Online Marketing Tips
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Influencer Marketing and E-Commerce Partnerships
The chapter delves into the growing trend of creator payments, discussing how influencers rely heavily on sponsorships and lack business-building knowledge. It explores the potential shift towards creators partnering with e-commerce operators for monetization, citing an influencer who successfully runs a supplement company. The conversation emphasizes working with influencers throughout the marketing funnel for better conversions and the importance of establishing strong, sustainable partnerships for long-term success.
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