What Do You Call the Things That You Do?

A huge pain point that we see talked about, and have seen talked about for 20 years, is what we call the things that we do. So i want to talk briefly about something that is really key in helping to make things easier for our folks internally. I think we both agree that at some level we need to have a shared conversation about what the practices are th that we're working with. It's just like beginning to build a mind map of what are the practices, disciplines and the skills and and the combined roles tat that make up our industry.