The Importance of Intuition in Human Interface Design

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Human interface design at Apple is responsible for designing how everyone interacts with our products, the experience of using an Apple product. "We really are mostly focused on what our products do, first and foremost, how they work," says Tim Cook. The team has learned a lot about people's experiences over many years working on these products.

As Vice President of Human Interface Design at Apple, Alan Dye has spent much of his career working for a company that has done perhaps more than any other to make design sexy, essential, and highly coveted. He joins to discuss his lustrous creative path working with Ogilvy’s Brand Integration Group, Kate Spade, Apple and the brand new, highly anticipated Apple Vision Pro.