How Do You Use UGC in Your Content?

I know you'r master of posing content, as we talked about on the press side. Can you talk a litle bit about how you're using this u g c in the funnels? Is it mostly top of funnel? Yes, so basically we have a pilot house and then a number of other free lancers that are constantly creating new narratives within their content. And i think, like i said before, trying to be ampathetic with your consumer and allow that to inspire whatever content you're creating is supermprain.

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