[Supplements] Separating Science from Snake Oil w/ Mike Matthews, Anders Varner, Doug Larson, and Coach Travis Mash #764
Barbell Shrugged
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Crafting Effective Value Propositions in the Supplement Industry
This chapter explores the critical role of understanding ideal customer profiles in the supplement industry, emphasizing the need for a strong value proposition. It contrasts the differing concerns of younger consumers and older health-conscious individuals, illustrating how consumer awareness influences demand for quality and transparency in products.
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