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Sports Illustrated Executive Editor, Senior Writer Jon Wertheim Talks Tennis

Bloomberg Talks

CHAPTER

Tennis in Transition: New Faces and Fresh Excitement

This chapter explores the evolving landscape of tennis in the wake of legendary players retiring, focusing on the rising popularity of the sport and unexpected thrillers at events like the US Open. It examines how emerging talents and cultural shifts, including influences from celebrities and trends like pickleball, are reshaping fan engagement and perceptions of competition.

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