79 - Why Influenced Revenue is a Dangerous Game | Kyle Lacy (CMO, Lessonly)
GTM Live
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How to Build a Data Base of People
i would push agencies to think more like that as well. Wywys measure their success on number of leads and costs per lead. So the fact that we are now wading back into this idea that we need to build a data base of people is new, newerfr for us. We have been focus on optimizing or web side side. Next phase of lesson is more of the content side of this stuff. And how do we build more of that subscription model? How do you think?
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