Reflections on the Journey to Chief Marketing Officer with Jim Stengel
The CMO Podcast
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Leadership in Viral Campaigns
This chapter delves into the essential leadership traits that contribute to the success of viral internal campaigns, such as fostering creativity and building strong relationships. It highlights the importance of self-reflection, especially for leaders transitioning to new environments, and examines strategies to enhance communication and connection within teams. Additionally, a list of essential practices for Chief Marketing Officers is provided, focusing on clarity, strategic thinking, and the creation of high-performance teams.
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