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Bryan Porter Didn't Get To $100M On Amazon With Just Tips & Tricks

The Andrew Faris Podcast

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How to Build a Successful Brand

One of the things I tell brands that are smaller typically is like, you actually shouldn't worry about competition very much. You have to think really hard about how to sort of play defense at the same time as you play offense. We definitely were deep in tactics, starting the business and we've pivoted more to strategy being what we spend our time thinking about. But I can still get my thoughts on it. So for sure, having all the imagery filled out that you possibly can in ways that are uniquely helpful to the customer.

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