
B2B > B2C | The Journey
B2B Growth
00:00
Defining the Vendor
B to b's new tag line, "Chaos reigns," is a play on the donald miller story. The company was trying to find its villain in their marketing campaign. They decided that it would be better if they just put b to sea on a pinada and took some swings at it. B to se now has more than 1 million Twitter followers.
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