B2B Growth cover image

B2B > B2C | The Journey

B2B Growth

00:00

Defining the Vendor

B to b's new tag line, "Chaos reigns," is a play on the donald miller story. The company was trying to find its villain in their marketing campaign. They decided that it would be better if they just put b to sea on a pinada and took some swings at it. B to se now has more than 1 million Twitter followers.

Play episode from 09:03
Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app